How ACSTUDIOS.NG Distributed Our Yoruba Short Film With N0 - 8 Strategies That Actually Work in Nigeria
**How ACSTUDIOS.NG Distributed Our Yoruba Short Film With N0 - 8 Strategies That Actually Work in Nigeria** When I finished my first short film, I thought the hard work was done. I was wrong. Nobody watched it. It sat on my hard drive for 6 months. 12 views - 10 from my cousins. Distribution is not after filmmaking. Distribution IS filmmaking. If nobody sees your film, you didn't make a film, you made a home video. At ACSTUDIOS.NG, we learned distribution the hard way in Ibadan with zero budget. We don't have Netflix deal yet, but our last short reached 15,000 people in 2 months without paying for ads. Here is how we did it, step by step. **1. Define Your Target Audience - Not Everybody is Your Audience** Old me: "My film is for everybody who loves film." That means nobody. New ACSTUDIOS.NG method: We write one person profile. For our Yoruba epic short: "Mumuni, 28 years old, okada rider in Beere Ibadan, loves Odunlade Adekola films, watches YouTube on phone with...
